For SaaS founders who are done guessing on ad spend
Turn ad spend into clear, weekly profit decisions.
Google Ads talks about clicks. Meta talks about engagement. Stripe talks about revenue.
GA4 talks about sessions. None of them tell you, in plain language, what to
stop, what to scale, and what to fix
this week. AdLenzi connects the four and does exactly that.
🚀 Scale Google Search – “billing automation”
3 new Stripe customers at an average $31 CAC and 1.4 month payback.
Double daily budget from $40 → $80 on this exact ad group only. Expected:
+6–8 extra customers over the next 30 days.
🛑 Stop Meta – “Cold US – Broad awareness”
Spent $312 in the last 14 days. GA4 shows high bounce, Stripe shows 0
conversions. Pause this campaign and reallocate budget to proven search terms.
🧩 Fix pricing page drop-off
21% of tracked visitors reach pricing, but only 31% start a trial.
Similar SaaS funnels land between 50–60%. Start with: simplify from 4 plans
→ 3, make one “recommended” plan, and pull customer logos higher on the page.
Numbers above are based on a typical $5k/month SaaS ad account. This is the
level of specificity AdLenzi aims to deliver from your own Stripe, GA4, and
ad data each week.
🔍
Revenue-first, not dashboard-first.
AdLenzi starts with Stripe as the source of truth, then works backwards to GA4
and your ad accounts. We care about payback period, LTV and margin — not just
“nice” CTR or CPC inside an ads UI.
🧠
Real analysis, not vanity metrics.
Instead of 30 charts, you get a short weekly breakdown: which campaigns and
keywords are compounding profit, which ones are quietly eroding it, and where
your funnel is actually leaking.
🩸
Catches the silent killers.
We flag the dangerous middle: campaigns that look “fine” in Ads Manager but,
when tied back to Stripe, are barely breaking even or losing money once churn
and conversion are accounted for.
Why this / who it’s for
Built for SaaS teams who already spend on ads.
If you’re past zero, spending real dollars on acquisition, and you’re not fully
sure what’s actually profitable — that’s who AdLenzi is for.
B2B or B2C SaaS with trials, demos, or self-serve signups.
At least $2k/month on Google + Meta, up to ~$50k/month.
Mix of content, search, and paid social driving traffic to the same product.
You want one source of truth instead of reconciling five tools on Sunday night.
Why AdLenzi is different from yet another dashboard
•
Uses Stripe and subscription metrics as truth, not platform-reported conversions.
•
Connects GA4 behavior and landing pages to actual paying customers, not just signups.
•
Looks at LTV and churn by traffic source so you see which channels attract “sticky” users.
•
Opinionated: every view ends in “Stop, Scale, Fix” — not “here’s another 20 charts.”
Who’s building this (and why you should care)
AdLenzi is being built by a seasoned data scientist / ML and AI engineer who has:
• Led analytics and AI work for SaaS and enterprise teams
• Built document-intelligence systems for insurance and regulated industries
• Shipped state government analytics that thousands of people rely on
• Founded businesses and understands the importance of accurate ad spend tracking and reporting
And like most founders and growth leads, I’ve spent too many late nights
trying to reconcile Revenue, Web Analytics, and Ad Spend into one honest story.
AdLenzi is the tool I wish existed when I was growing my last business.
— Builder of AdLenzi
Join the first 20 SaaS teams on AdLenzi.
We’re building AdLenzi with a small group of SaaS teams who already spend on
paid acquisition and want a cleaner line from “money out” to “MRR in.”
If you’re a fit, you’ll get early access, locked-in “founding team” pricing,
and priority on new integrations. If we can’t find at least one meaningful
insight in your ad + revenue data early on, you’ll be the first to know — and
you’ll still keep whatever we uncover.
Spending on SaaS ads? Get a clearer answer first.Get audit